What is the role of a person who acts on behalf of the insurer to sell or negotiate insurance contracts?

The role of a person who acts on behalf of the insurer to sell or negotiate insurance contracts is referred to as a producer. Producers are essential in the insurance industry as they serve as intermediaries between the insurance company and the clients, helping individuals or businesses secure the coverage they need. They possess knowledge of the various policies available and can provide recommendations based on a client's specific needs.

Producers can operate as either agents, who represent one insurance company, or brokers, who can work with multiple insurers to find the best coverage options for their clients. Their primary function is to facilitate the purchasing process, ensuring that clients understand the policies and the insurance products being offered. By doing so, they play a crucial role in the distribution of insurance products.

In contrast, an adjuster is responsible for evaluating claims made by policyholders, while an underwriter assesses risk and determines the appropriate coverage and premiums for new policies. These roles are distinct from that of a producer, who focuses on sales and client interaction.